I saw this in the FAQ section.  This may be new, post ESPN.

We have two (or more) members in the same house; do we need two magazines?

B.A.S.S. offers what is called a Joint Membership, where additional members of the same household may become members at a much reduced price, and simply receive one issue of Bassmaster Magazine per month. Please contact B.A.S.S. Membership Services at bassmaster@emailcustomerservice.com or toll-free 877-BASS-USA, option #1.