I have been intimately involved with B.A.S.S., BASS and agian B.A.S.S. for the last 9 years. I am a life member, Federation Nation member, Conservation Director, and angler. I have suffered through the ESPN years and defended the organization vigurously even when they did not deserve it. I believe in the organization because I know what it is capable of. We again finally have owners who also know its potential. While the Bass Angler Sportsman Society has always been a privately owned company, it has not always been a society. I believe we are witnessing the rebirth of that society. Ray Scott had an amazing vision and I believe that the new owners share that vision and bring tallents to the organization which can make it greater than it has ever been. The heart of the organization is not the 100 or so stars of the sport, it is the 535,000 members who make the organization great. It is Ray Scott and the new owner's wish to again see a B.A.S.S. shield on every boat and truck belonging to a B.A.S.S. member.
While that sticker may just be a symbol, it represents unity within our sport. A unity which is despiratly needed to help defend our sport against those with other priorities that threaten our way of life.

It is with great excitment that I announce Noreen Clough has re joined B.A.S.S. as our new conservation director. She will help us all make a difference.

Clough returns as B.A.S.S. conservation director


Noreen CloughCELEBRATION, Fla. Noreen Clough, a highly respected and experienced leader in conservation and natural resource organizations, has been named B.A.S.S. conservation director, the organization announced today.

Clough, who served 20 years with the U.S. Fish and Wildlife Service, including director of the FWS Southeast Region, formerly served as B.A.S.S. conservation director from 2004 until her retirement in 2007. Chris Horton held the position from that time until last fall, when he became midwest director of the Congressional Sportsmen's Foundation.

"I've known Noreen for many years, and I am excited about the enthusiasm and dedication to sportfishing she brings back to B.A.S.S.," said Jerry McKinnis, an owner of the company. "Anglers contribute so much time and money to conservation already. It's great to have her providing leadership for bass fishermen on behalf of our resources."

She will be working closely with state conservation directors and other leaders in the B.A.S.S. Federation Nation, and she will represent sportfishing interests on national conservation and natural resource boards, in addition to other responsibilities.

Her first priorities will be to help "reenergize the state conservation director program and help them establish meaningful, exciting conservation priorities," Clough said. "They have done a remarkable job over the years, and they are respected for the work they've done throughout the sportfishing industry."

She identified efforts to make large areas of key fisheries off-limits to sportfishing, such as Marine Protected Areas, as a major threat to recreational angling. "The whole idea that giant areas need to be set aside as protected areas in freshwater as well as sal****er violates good fishery management," she said. "I want to ensure that B.A.S.S. stays connected to the larger fisheries and sportfishing community and will remain a player at the table when key decisions are made regarding the future of fishing."

Clough has received numerous honors for her work, including being named the American Sportfishing Association Woman of the Year and receiving the U.S. Department of the Interior Meritorious Service award and the Coleman Outdoors award. She currently serves on the board of the Berkley Conservation Leaders Advisory Team and is a member of the Michigan State University Fly Gals team, mentoring graduate students in sportfishing and conservation advocacy.